Adding Revenue to Your Site

Blogging has gone from an online personal diary to a viable source of income. With hundreds of ad companies willing to fill up a blog's white space, there are several money making opportunities. Advertising will even place ads on brand new blogs, take this one for example. It can be difficult deciding which route you want to go for your ads. For the time being, there are several examples on my site. There are text ads, the highlighted words that when you hover over them, an tiny caption box will appear with a related advertisement. Banner Ads, like to google one at the top of my posts. Affiliate programs, I am an amazon affiliate and have a banner at the top. If you follow that link and purchase a product, I receive of percentage of the purchase. These are just a few of the options several companies offer. A new blogger's instinct might be to put as many different types of ads on their site because that will result in the most clicks possible, and they will have that new house in no time right? No.

Placing ads should be a thought out process, so that you can have better Click Through Rates, CTR. To get better click through rates you need focused ads. Not all advertisers out there will give you the best focused ads. It also isn't all on them, you need to write quality content so that when they crawl your website, they can see what topic you are focusing on and give you related ads.

Out of all of the ad sites, my personal favorite, as is the case with many blogs you may have read, is Google Adsense. Especially on Blogger, which is owned by Google, incorporating ads to your site is very easy and provides quality ads that your readers are likely to click on. You can decide where you want to place your ads. Some sites require that you are "before the fold" i.e., visible before readers have to scroll down. Not the case with google, it's your site, you decide where you want the ads. There is also a variety of ad shapes and sizes so you aren't stuck with the same thing which also adds variety to your reader again helping with your CTR. Of course some ad sizes and placements work better than others. More on that later.

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